A provincial triumph was worth having. Lola, however, had set her heart on conquering London. With this end in view, accordingly, she despatched an emissary ahead to make the preliminary arrangements. Offers of theatres were showered upon her. One was from that remarkable figure, Edward Tyrell Smith. She would probably have done well under his management, for nobody understood showmanship better than this British Barnum. In this direction he had nothing to learn from anybody. Beginning his career as a sailor, he had soon tired of a life on the ocean wave, and, abandoning the prospect of becoming another Nelson, had joined the police force as a humble constable. But he did not remain one long; and became in turn a Fleet Street publican, the proprietor of a Haymarket night-house, an auctioneer, a picture dealer, a bill discounter (with a side line in usury), and the editor of a Sunday organ. Next, the theatre attracted his energies; and in 1852 he secured a lease of Drury Lane at the moderate rental of £70 a week. On Boxing-night he offered his first programme there. This consisted of Uncle Tom's Cabin (with "fierce bloodhounds complete"), followed by a full length pantomime and a "roaring farce." Value for money in those palmy days. But, as an entrepreneur, Mr. Smith was always ahead of his period. Thus, he abolished the customary charge for booking; and, instead of increasing them, he lowered his prices when he had a success; and it is also to his credit that he introduced matinées.
Such a manager deserved to go far. This one did go far. Having discovered his niche, the pushful Smith soon had his fingers in several other pies. Thus, from Drury Lane he went to the Alhambra, and from the Alhambra to Astley's, with intervening spells at the Lyceum and the Elephant and Castle. He also took in his stride Her Majesty's and Cremorne. All was fish that he swept into his net. Some, of course, were minnows, but others were Tritons. Charles Mathews and the two Keans, together with Giuglini and Titiens, served under his banner, as did also acrobats, conjurers, and pugilists. He "ran" opera, circuses, gambling hells, and "moral waxworks" simultaneously; and, these fields of endeavour not being enough for him, he added to them by standing for Parliament (opposing Samuel Whitbread) and editing the Sunday Times. Always a man of resource, when he was conducting a tavern he put his barmaids into "bloomers." This daring stroke had its reward; and, by swelling the consumption of beer, perceptibly increased his bank balance. Hence, it is not perhaps unnatural that such widely spread activities should have inspired a lyrical apostrophe: Awake, my Muse, with fervour and with pith, To sing the praise of Lessee Edward Smith!