The coat of arms, devised for me by the Royal heralds, was of great size, and rich colours, and full of bright imaginings. They did me the honour to consult me first, and to take no notice of my advice. For I begged that there might be a good-sized cow on it, so as to stamp our pats of butter before they went to market: also a horse on the other side, and a flock snowed up at the bottom. But the gentlemen would not hear of this; and to find something more appropriate, they inquired strictly into the annals of our family. I told them, of course, all about King Alfred; upon which they settled that one quarter should be, three cakes on a bar, with a lion regardant, done upon a field of gold. Also I told them that very likely there had been a Ridd in the battle fought, not very far from Plover's Barrows, by the Earl of Devon against the Danes, when Hubba their chief was killed, and the sacred standard taken. As some of the Danes are said to be buried, even upon land of ours, and we call their graves (if such they be) even to this day 'barrows,' the heralds quite agreed with me that a Ridd might have been there, or thereabouts; and if he was there, he was almost certain to have done his best, being in sight of hearth and home; and it was plain that he must have had good legs to be at the same time both there and in Athelney; and good legs are an argument for good arms; and supposing a man of this sort to have done his utmost (as the manner of the Ridds is), it was next to certain that he himself must have captured the standard. Moreover, the name of our farm was pure proof; a plover being a wild bird, just the same as a raven is. Upon this chain of reasoning, and without any weak misgivings, they charged my growing escutcheon with a black raven on a ground of red. And the next thing which I mentioned possessing absolute certainty, to wit, that a pig with two heads had been born upon our farm, not more than two hundred years agone (although he died within a week), my third quarter was made at once, by a two-headed boar with noble tusks, sable upon silver. All this was very fierce and fine; and so I pressed for a peaceful corner in the lower dexter, and obtained a wheat-sheaf set upright, gold upon a field of green.
Here I was inclined to pause, and admire the effect; for even De Whichehalse could not show a bearing so magnificent. But the heralds said that it looked a mere sign-board, without a good motto under it; and the motto must have my name in it. They offered me first, 'Ridd non ridendus'; but I said, 'for God's sake, gentlemen, let me forget my Latin.' Then they proposed, 'Ridd readeth riddles': but I begged them not to set down such a lie; for no Ridd ever had made, or made out, such a thing as a riddle, since Exmoor itself began. Thirdly, they gave me, 'Ridd never be ridden,' and fearing to make any further objections, I let them inscribe it in bronze upon blue. The heralds thought that the King would pay for this noble achievement; but His Majesty, although graciously pleased with their ingenuity, declined in the most decided manner to pay a farthing towards it; and as I had now no money left, the heralds became as blue as azure, and as red as gules; until Her Majesty the Queen came forward very kindly, and said that if His Majesty gave me a coat of arms, I was not to pay for it; therefore she herself did so quite handsomely, and felt goodwill towards me in consequence.