It was fairly late.
Everyone at the studio was working overtime.
Zhang Ye’s PSAs were constantly being disseminated in Asia. Due to a similar geographical region, similar races, and also the types of diseases and illnesses, these charity advertisements were virtually applicable to all of the Asian countries. Other than the changes made to the languages, there was basically no need to alter the advertisements in any other way. The universality of it also increased the speed in which the PSAs were propagated.
“The Indian netizens are full of praise!”
“It’s the same for Japan!”
“The Korean media also reported about it!”
“The discussions in our country are even more heated and crazy!”
“The news in Asia is all about our PSAs!”
“The Asian Red Cross Society has been really supportive. The amount of the advertisements they’re getting out there is massive!”
“Our Director Zhang is still the most impressive of all. The main point still lies in the quality of those seven PSAs. Without the sophisticated production and unique creativity behind them, no one would’ve paid much attention to them. It would not have been able to gain such a good reception in so many of the Asian countries if not for that. All of those ads are at the highest standards as compared to the charity sector’s PSAs. Throwing them all out in one shot made the impact even better! All of Asia was stunned by them!”
“The ads were really great!”
“I also cried a few times watching them!”
Excitement!
Exhilaration!
The advertisements scored a victory all across Asia!
Checking the news and information that was reported back to them from the various countries, the studio’s staff were all very delighted.
Ha Qiqi looked at Zhang Ye and smiled, saying happily, “You’re still the most amazing of all. Once Director Zhang gets hands-on, we know exactly how the results will turn out. Our popularity this time is absolutely going to soar like a rocket—”
Zhang Ye smacked his lips and pretentiously waved it off. “Aiya, what popularity are you talking about, it’s all for charity! For charity!”
Ha Qiqi immediately changed her tone and said, “That’s right, that’s right.” Pointing at her own head, she claimed, “Just look at how shallow my thinking is.”
Zhang Ye then said earnestly, “Well, it’s for charity, after all, so we shouldn’t be bothered about any loss or gain in popularity.”
Ha Qiqi said, “That’s right, I was too narrow-minded.”
Zhang Zuo said, “It’s still Director Zhang who’s enlightened.”
Wu Yi said, “That’s true, how is Director Zhang the same as us?”
Little Wang said, “Director Zhang, you’re my idol!”
Everyone was flattering and sucking up to him.
Zhang Ye laughed and gestured with his hands a calming motion. “Keep it low-key, low-key.”
This fellow’s every move and behavior exuded the air of a “great philanthropist” now.
But then again, the seven advertisements had indeed left everyone speechless. All of them were classic classics and had touched everyone who watched them. Zhang Ye had also given it his all this time. He had played so many different roles today, switching between being the father of a handicapped child, the son of an elderly dementia sufferer, an AIDS patient, a match for a leukemia patient, and a stomach cancer-stricken smoker. On television, he had so much to be busy over. In every one of the PSAs, Zhang Ye was personally involved.
Of course, the effects were also remarkable!
…
At the Asian Red Cross Society.
The staff were also visibly excited.
“The phones are blowing up with calls!”
“A lot of people are calling in to inquire about making a donation!”
“Boss, we don’t have enough manpower! We can’t answer the calls in time!”
“Ah. I have a Chinese businessman on the line who wants to give 5 million in donations!”
“Boss, after the ads were shown, the Red Cross Society of the various countries started receiving multiple calls. The number of volunteers signing up has increased by tenfold from before!”
“That’s great! That’s really great!”
“This is the power of a PSA!”
“To be able to arouse the attention and compassion of people in the society is truly an achievement. It looks like we have experienced the skill of Teacher Zhang today!”
“Yeah, this is really too surprising. I never thought that a few PSAs could stir up such a heated discussion. Teacher Zhang has got too many identities, and one of them is being the number one of the Chinese advertising world. From the looks of it, that title is indeed well-deserved. In the future with Teacher Zhang as the Asian philanthropic ambassador, our charity ads will definitely do very well. There’s a chance that we might be able to reach out to every corner of Asia! With so many more donations and volunteers, it will also become much easier to advance our charitable activities in Asia!”
…
In the Chinese media.
“Hot damn!”
“It has caused such a sensation!”
“Is this fellow really going to rely on his charity work to advance his rank on the Asian stage?”
“This is truly unbelievable!”
“Yeah, no one has ever done it this way before!”
“This Teacher Zhang really doesn’t fucking follow a conventional way of doing things!”
“Does he intend to conquer Asia in one breath?”
“You’re right. The news for the past few days in Asia was all about him The Heavy Metal Music Festival, ‘Preface to the Orchid Pavilion’ calligraphy, appointment as the Asian philanthropic ambassador, and now, a wave of PSAs? Those Asian S-list Heavenly Kings and Queens don’t even get the kind of exposure that he had for the past few days!”
…
In the advertising world.
“How did he come up with so many das all of a sudden?”
“I heard that Zhang Ye made them in just two days.”
“What?”
“Two days?”
“How capable of him.”
“I can only admire that brain of his. How did he come up with all of these creative ideas!”
“Stop talking. Let’s study and learn from these ads first.”
“I’ve already watched them more than 20 times and they’re still as touching as ever!”
…
Late into the night.
It was almost midnight.
Zhang Ye said to everyone, “Alright, it’s time to clock out. Hurry home.”
But Little Wang said, “We’ve already waited until now, so we might as well wait a little longer since the Asian Celebrity Rankings Index will be updated soon, Director Zhang.”
Tong Fu smiled and said, “Yeah, let’s wait another five minutes.”
Ha Qiqi said, “I’m not in a hurry to go back either.”
Zhang Zuo laughed. “There’s nothing for me to do even if I go home.”
Zhang Ye blinked and said, “Eh, are y’all trying to cheat me of overtime pay?”
Little Zhou laughed, “Pfft!”
Everyone was talking and laughing as midnight approached.
For a moment, everyone was excitedly turning to their computers or cell phones to refresh the Asian Celebrity Rankings Index. To everyone here, only the popularity rankings meant anything. They’d already provided the money and the manpower. With so much effort put in to make all of those PSAs, they had given their best for charity. It was now time to see what grade the Asian market would give them.
Zhang Ye also sneaked a glance over. Immediately, he saw many surprised faces.
“Ah!”
“We’re on fire!”
“We’re on fire again!”
“Our ranking has gone up again!”
“It’s risen by three spots this time!”
“My God, this is happening too quickly. It’s only been a few days!”
“There must also be the additional popularity score added from the Asian philanthropic ambassador role! The appointment letter has already been issued and the press conference will be held tomorrow. The popularity from that must also have been counted in!”
“How great, Director Zhang! You’re so awesome!”
“From today onwards, we’ll no longer be loitering around at the bottom of the Asian A-list. We’re already getting close to the middle of the Asian A-list rankings!”
“That’s right, we’re going to be in the middle of the A-list very soon!”
“Who else could advance at such speed! I want to know who else there is!”
“In the past three or four days, Director Zhang’s Asian popularity shot straight up. Who else can stand in our way? Whoever does so will be exterminated!”
Everyone was extremely excited!
This result was such a pleasant surprise!
Although they already had an inkling of this, and there were already signs from today’s quick spread and heated discussions of the PSAs, they still could not help but experience a gush of satisfaction, pride, and excitement when they saw Director Zhang’s advance on the Asian rankings for themselves. This was the Asian Celebrity Rankings Index they were talking about, and not the Chinese rankings. In the region of Asia, the competition was clearly much more intense and crueler, especially for the Chinese celebrities who had always found it very difficult to make a name for themselves on the Asian rankings. How many A- and B-listers’ names from their country were still not showing up on the Asian Celebrity Rankings Index? But for them? They actually managed to forge a bloody path and accumulate a large amount of popularity within such a short period of time!
There were those who managed this via movies that took Asia by storm.
There were those who starred in TV series that became extremely popular in Asia.
There were those who used their music to travel across Asia.
But to rely on PSAs to gain a foothold in the Asian market? Throughout the ages, there has only been one! Other than Zhang Ye, you would not find another who managed it!