Chapter 1245: We're only the porters of nature!
Translator: Legge Editor: Legge
The trend in the market for bottled water in recent days could only be described as ever-changing. At times, Family Spring's sales experienced a surge; at other times, Tianxi was pushing aggressively in the market. The two brands were going all out for their television commercials while fighting each other for the market share. It was like a close swordfight with sparks flying all around!
The common folk had headaches.
"Which one should I buy?"
"Both of them seem to be pretty good."
"Their commercials are being played all over the place."
"I still prefer Tianxi. It's cleaner since it goes through so many levels of processing!"
"Are you saying that Family Spring's water isn't clean?"
"It's not as clean as Tianxi's water."
"But Family Spring's water has a sweetness to it."
"They added sugar in it."
"Pfft, previous poster, please don't make me laugh."
"Zhang Ye and Jiang Hanwei are once again on opposing sides."
"Ah, I've only just realized it now that you mention it!"
"Those two have been fighting way before this. At Xiaodong's birthday party, Zhang Ye even crashed into his car on purpose. I even heard that Jiang Hanwei was chased away by Zhang Ye's female agent at the party? I wonder if that was true. Then, on King of Masked Singers, when Jiang Hanwei appeared on the show to support Flowing Time, he clashed with Zhang Ye again. And now these two foes have met again. Is there a clash in their eight characters of birth? They keep ending up going against each other wherever they go? This time, they've been matched up in the ads that they star in!"
"Hahaha."
The people were only here to enjoy the show.
It was the industry insiders who really knew what sort of a level this contest was at. It was a matchup between Zhang Ye and Li Xiaoxiao, a competition between Family Spring and Tianxi Purified Water, and also a challenge between mineral water and purified water! Whoever was the number one person in the advertising industry would be revealed very soon!
At Tianxi's headquarters.
In the advertising department's office.
Li Xiaoxiao was seated, looking as confident as could be.
"Director Li, that was amazing!"
"The sales for yesterday have been released. They've increased by 20%!"
"We're gonna catch up to Family Spring soon!"
"With you here, everyone's feeling much more confident!"
"You're the true number one person in the advertising field! That's for sure!"
"Yeah, what is Zhang Ye anyway? He's just a broadcast host who hasn't learned anything about advertising, so how can he possibly compare to a trained professional like you!"
Everyone was in a good mood.
Li Xiaoxiao said calmly, "Don't be happy too early. Family Spring might still have some tricks up their sleeves. If they increase the promotion of their public welfare activities, or if they increase the donation amount per bottle, we will use plan A to handle them. If they emphasize promoting the 'sweetness' of their water, we will execute plan B in response…"
There were four plans in total!
To handle every possibility they had worked out!
Li Xiaoxiao was very meticulous. Otherwise, she couldn't possibly be sitting in her current position. She had thought of everything that the opponent might try, then drew up plans to respond to each of them.
She was now waiting. She was waiting for Zhang Ye to make his move!
The advertising field was also waiting. They were waiting for the curtains of this grand battle to raise!
Jiang Hanwei also started updating his Weibo more frequently with promotional posts of him giving out Tianxi Purified Water to his celebrity friends!
…
The next day.
The sun was shining brightly.
The day was a peaceful one.
At 10 AM sharp, Family Spring started their commercial run on the television stations.
No one had expected that an advertisement that would soon be written into the annals of the advertising industry would appear so suddenly!
Quite a few industry insiders had gathered around anxiously to watch!
"It's here!"
"The new commercial is here!"
"Zhang Ye has made his move!"
"Quick, come and watch, it's beginning!"
"Let's see what he can come up with."
"I reckon there's nothing he can do."
The advertising field was watching.
The public was watching.
The people from the other brand name companies were also watching.
The commercial had changed!
In a valley.
In the woods.
There was a creek.
Ethereal music played.
Zhang Ye's voice slowly drifted out of the television.
"Water is the source of life.
"The quality of water dictates the quality of life.
"We don't produce water. We're only the porters of nature!"
The advertisement ended.
It was just a short 15-second spot.
Those who saw this commercial the moment it came on were dumbfounded. They could not react at all for a full few seconds!
"Holy shit!"
"This…"
"This commercial…"
"Oh my God!"
That classic advertising tagline of Tianxi Purified Water's commercial had instinctively popped into their heads!
Processing?
Filtration?
Sifting?
Handling?
Purification?
But Family Spring just said, "No, we do not produce water, we're only the porters of nature!
Face-smacking!
The ultimate kill!
A headshot!
This commercial was just too goddamn ruthless!
So this was Face-smacking Zhang!
This was that Face-smacking Zhang who had left countless fellow peers gnash their teeth in hatred of him!
…
At Tianxi's headquarters.
Everyone from the advertising department was speechless!
Li Xiaoxiao was stunned!
Tianxi's CEO had a shocked expression on his face!
There were even a few female employees whose eyes reddened as they started crying in distress. "They…they…How could they do that!"
"Director Li!"
"Director Li, what should we do?"
"This…this!"
Li Xiaoxiao looked at them and suddenly picked up pen and paper. She lowered her head and started writing.
Everyone was filled with hope!
She still had a plan?
Right! We must fight back!
Director Li is the best advertising professional in the industry!
However, Li Xiaoxiao looked up and handed that piece of paper to the deputy CEO of Tianxi. Everyone panicked at what she said. "Sorry, I've lost. This is my resignation letter."
There was no plan at all!
They had nothing left up their sleeves!
This was checkmate!
This was a knife plunged into them in "extra time"!
They had no way of turning this around to counterattack!
…
Soon after.
News of Li Xiaoxiao stepping down from her position at Tianxi Purified Water spread throughout the industry. Everyone was extremely shocked and were finding it hard to accept or believe!
That was Li Xiaoxiao they were talking about!
A godly person who made her way through the ranks of the advertising industry!
"What's going on!"
"How did it turn out like this?"
"Holy shit!"
"I don't even know what to say!"
"Even Goddess Li couldn't slay him?"
"It would be acceptable to us if there's no one in the variety world who can win against him, but there's even no one who can rival him in the advertising field? I really can't believe it! How can it be like this! If Li Xiaoxiao had fought Zhang Ye over the course of many rounds and they'd pushed each other to the limits before she conceded, I would probably be able to accept that. After all, they're both elites in the industry. But what about now? They only crossed swords once! Just that once!"
"Hai!"
"I'm kneeling!"
"Family Spring's commercial was simply too awesome!"
"Not only was it awesome, it was also goddamn face smacking!"
"Speaking from emotion, I'll definitely side with Li Xiaoxiao since she's my senior. But from a professional point of view, Family Spring's commercial was indeed incomparable. Just based on that advertising tagline alone, I'm convinced!"
"The waters of this industry run so deep."
"Yeah, after seeing these two gods clash, I realize that I still have a lot to learn!"
Just this single face-off!
Without even needing a second move from Zhang Ye, his opponent had already lost!
All because of that nuclear bomb of an advertising tagline: "No, we do not produce water, we're only the porters of nature!"
With just this simple tagline.
It made Li Xiaoxiao genuflect!
It made Tianxi Purified Water genuflect!
It made all the other brands of drinking water genuflect!
It made everyone in the entire Chinese advertising field genuflect!
They were all convinced!
So convinced that they could do nothing other than prostrate!